The sound of no clapping
via vimeo.com Phwoar. Speechless. Sensational.
via blog.chasejarvis.com I’ve always been intrigued by what happens below the surface, like what’s happening where we can’t see. Coming from a surfing background I used to wonder what happens when we’re duck-diving, like, what it looks like from a different angle…I used to surf with a small video camera and housing attached to my helmet…but that sucked. I looked for a new approach to capture what I was seeking, which basically meant getting off the surfboard. Great music. Great images. Great courage. Insane...
via youtube.com The intro copy for this advertising campaign, goes something like this: "The most sacred moment guys have left is watching football with friends. But as time goes by, that moment is increasingly at risk. We reminded our target of this, the very evening, of the UEFA Champions League Game. Real Madrid vs AC Milan. We organised a fake event, combining poetry and classical music, at the same time as the match." The rest, you just have to find out for yourself. Suffice it to say, that this is an extraordinary...
via youtube.com Its the Rocky music that really cracks me up. And I haven't been anywhere near the Jamies either. Ah well ... there's a message in there. Somewhere. Avoid Nolan cheese eating mice. Their breath stinks. And good advertising still works. Nolan Cheese. Seriously strong.
via youtube.com The Break-Up. About the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. During the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end of it all the woman walks away disappointed but determined. The advertiser stays behind alone. Listening...
via ted.com Phone hacker Chris Hughes demos an open source software project that makes creating "augmented reality" a cinch. He shows how a virtual object (like a 3D spaceship), in cahoots with live footage, can interact with the real world right through a web browser. Do we really care about this sort of stuff. Yea, of course we do.
via ted.com Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. Between the book of the same title, and this 17 minute video, Seth Godin has challenged my established preconceived ideas. With new ideas, worth spreading.
via michaelhyatt.com "I am still trying to process my experience in Ethiopia. It was so profound that I can barely articulate it. It has been a true shift in my worldview. As I have thought about this, I have realized that “I need Africa more than Africa needs me,” so beautifully depicted in this video. I followed Michael's trip to Ethiopia on Twitter: http://search.twitter.com/search?max_id=1893736314&page=30&q=%23wve Hundreds and hundreds of messages, insights, and thoughts. And as I read his thoughts...
via sport24.co.za See who was crowned Red Bull Freestyle champion while being amazed by the awesome control showed by South Africa's best football freestylers. Sport can change the game. It did in 1995. It will again in 2010. Viva WC2010. Viva.
SmartR Media. Authoritative. Bullet the blue sky. red espresso. Marmalade. Zebu. Dark chocolate. Double Jameson on ice. Jonathan Livingston Seagull. Blue. Rock.
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